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History

How the platform grew

Every key change, grouped by month. The platform started with product import and today covers the whole daily workload of a commerce team.

August 2026

11 updates

Tasks module

Tasks with participants, comments, rules for automatic creation and AI suggestions. Calls now carry a work status and are closed with a resolution.

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Phonebook

A shared contact directory, dictation sharing, returned-call notices and grouping of Messenger bursts.

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Presence and call attribution

The system knows who is at their desk and attributes a call to the person who actually took it, rather than to the extension.

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G1 — the AI salesman

The assistant that advises customers in the store moves fully into the platform: conversations, semantic rules, reports, failed searches, Facebook Messenger, and handover to a human at the right moment.

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Access matrix

Each of the 25 modules gets an access level per role — none, view or full — with individual overrides for specific users.

Ring popup and click-to-dial

The moment the phone rings, a popup shows who is calling along with their history. Callback requests, missed-call tracking and one-click dialling from any page were added.

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Communications module

The phone system connects to the platform: every call is recorded, transcribed and categorised by AI, the customer is identified, and quote requests find their products in the catalogue. A voice dictaphone for staff was added too.

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One click turns a quote into an order

An accepted quote becomes a real PrestaShop order — customer, items, status and carrier. An email signature and a ready-to-send draft were added.

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English quotes and AI cover letters

A quote can be issued in English too, with translated terms, extra clauses, company details and a cover letter written by AI. Fourteen iterations in a single day.

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Offers module

A complete quoting system: customers, company details, bank accounts, terms templates, building the quote from catalogue products, and generating a branded PDF. Ten new tables at once.

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Omnibus price registry

A full registry of every price change with the lowest price over the last 30 days, automatic protection against non-compliant promotions, an audit report and price restoration.

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July 2026

2 updates

Manual products and Dreem gaps

A product can be entered by hand with no supplier, and the system tracks which items are missing from Dreem. Blog articles keep manual edits when regenerated.

Gaming portal

A separate portal with games, players, sessions and leaderboards, plus its own ad system with categories and statistics — a new audience retention channel.

June 2026

2 updates

Facebook and LinkedIn publishing

An approved article also goes out to social media — AI writes a separate caption and hashtags for each platform, with a publishing log.

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AI writes articles from products

Pick products and an article type — comparison, guide, review — and AI writes the whole piece with images, asynchronously, following the operator's instructions.

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May 2026

3 updates

AI-generated SEO metadata

Title, description and keywords for search engines are generated by AI for every product and configuration, with manual editing available.

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Config Builder — AI assembles builds

AI composes entire PC builds from components in stock: selection, compatibility, title, features, and creation of a finished product in the store. Fifteen iterations over two weeks.

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Console and bulk regeneration

An internal console that runs and monitors long operations live, plus bulk regeneration of descriptions and filters across the whole catalogue, with overwrite safeguards.

April 2026

8 updates

Order push to Dreem

Orders are handed over automatically to the Dreem warehouse system, with a status and the response recorded.

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Migration to PrestaShop 9.1

The platform moved from PrestaShop 1.7 to 9.1 — a new API, new database links, reworked connectors. A full backup of the old version preceded the switch.

Promotion enrichment and activation guard

Promotions are enriched from external price data (Pazaruvaj), get templates, a snapshot of the state before activation, and a guard that stops a campaign when prices look wrong.

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Google Indexing API

Every new or changed page is submitted to Google for indexing, with a queue, daily quota tracking, history, and a bulk backfill for the existing catalogue. Built in six phases.

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Promotions module

Campaign planning with a start and end, import of participating products, price protection during the promotion, automatic expiry, and a full history.

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Fixed prices

Individual products can be given a locked price — for a set period or open-ended — that automation will not touch.

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AI descriptions for configurations

PC builds get their own AI generator — description, sections, component blocks and a URL, with a review step before publishing.

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Selective overwrite on re-push

When re-pushing a product you can now choose exactly what gets overwritten — price, description, photos, categories — and what stays untouched.

March 2026

5 updates

Supplier ordering module

Store orders are read automatically, split across suppliers, grouped into batches, and given their own history and statuses.

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Price tiers and configuration sync

Rules now work in tiers with a different markup per value band; configuration sync and the first Dreem link were added.

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Pricing module

Automatic repricing: rules by category and price range, trusted matches, exclusions, a dry run before the real one, a review queue, and a full history of every change.

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AI category auto-mapping

AI maps a supplier's categories onto the store's own, instead of doing it by hand for every new price list. A Vali connector with image fetching was also added.

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AI-generated SEO URLs

Every product and category gets a readable URL generated by AI from its name and specifications, instead of the store's automatic numeric one.

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February 2026

4 updates

Blog module

Upload articles from Word, an AI editor, detection of mentioned products with automatic linking to their pages, cover images, and publishing to the store blog.

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Dashboard and activity log

A home dashboard with a daily summary, queue controls, and a record of every action taken in the system.

Matching against the store catalogue

A PrestaShop product cache and a service that compares a supplier's raw item against products already in the store, so duplicates are not created.

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The platform core

The first working version: roles and users, suppliers with pricing rules, raw and processed products, a PrestaShop cache, AI prompts with cost tracking, currencies, queues and an activity log. 35 tables at once.

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